A new survey has found that over half of gamers prefer to play single-player titles.
According to Midia Research, this game mode is most popular across all platforms – particularly on mobile, with 58% of respondents saying they preferred single-player games.
The data from the survey was collected from Midia Research’s Q1 2024 and Q1 2023 consumer surveys across the US, UK, Australia, Canada, Germany, France, Poland, Turkey, and South Africa.
Research found that older gamers were more drawn to single-player titles, with 74% of gamers aged over 55 choosing to play games solo.
The reason why it might be fucked up is that while the KoL guys might design such a system to create game design that is fulfilling to all these groups, the MBA in charge of the development of an AAA game is going to be “how do we best monetize all these motivations”, as in “how do we exploit all these disparate personalities to make this game as fucked up addictive as possible for everyone”.