I’ll probably stick to asking for oat milk instead of “porridge water” or whatever the new mandated name will be. To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.
The trade mark isn’t worded like they’re saying they’re milk.
The term “post milk” makes me think “better than milk” which is accurate.
And what about the word “milking”? Is it legal to use when you are not talking about mammaries?
Milk of Magnesia has been getting away with it for decades.
Milk of the poppy is ancient as fuck no?
I thought George RR Martin invented the phrase “milk of the poppy” to describe apine/opium in his ASOIAF series. Never crossed my mind that he might have lifted it from a history textbook.
I mean you might be right. However there exists a Ukrainian Christmas dessert called poppy milk that’s just poppy seeds and water.
So I’m gonna give myself this one on a technicality haha
And coconut milk. We now have to call that “non-mammary coconut secretion”?
Nut secretions
Hand cream. Shea butter.
Feeling a bit insecure are you, dairy industry?
They see younger generations using less milk and this is their tantrum.
Meat industry does this too, but aren’t as successful most of the time.
They see younger generations moving away from dairy, and claim it’s because non-dairy stole the words.
When in my case at least, it only took a week milk-free to realise that having mild discomfort in your stomach all the time isn’t normal.
And that drinking MOMA instead left me feeling lighter and happier.I switched to oat milk simply because it lasts longer in the fridge. Cow’s milk is not designed for any kind of shelf life at all.
This is karma for saying it works in tea.
The barista grade stuff works pretty well in builders tea, honestly.
You just have to get in the habit of shaking the carton.Oatly oat cream is a staple in my fridge at this point. It’s basically better than cream (or milk if diluted) in many recipes because it’s more heat resistant and flavour neutral.
oaty tea eh? sounds a bit over the top to me.
Honestly prefer it to milk in tea. I still use milk at home since I can’t be arsed to have fancy milk for porridge and tea only but at the office I’ll go for the oat milk by preference.
also, unrelated, there is no such thing as boneless wings, no matter what the ohio supreme court says
Whike its not what they do.
If you take a wing scrape all the flesh etc off.
And throw away the bone. The remainder would def be a boneless wing.
So there real lie is the idea its only wing meat not all the crappy meat mashed together.
In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.
But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them. Guess I’ll just continue to enjoy the two bottles of oat ‘drink’ I have in my fridge.
To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.
Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.
But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.
I Can’t Believe It’s Not Butter seem to have no bother. Perhaps it’s just Big Milk at work.
Now I want to make an oil-based spread and call it “The Product In This Container Is Absolutely Not Butter” and see how it sells.
Sound like the Aldi brand.
I’d completely forgot about them tbh. You also see it a lot with cheese alternatives, even though they broadly fucking suck so I don’t know why the cheese industry even bothers.
“thin gruel” just doesn’t have the right ring to it
It just needs a bit of snazzy marketing.
Just call it Ultragruel or Oatfuel and write “PROTEIN” on it in big letters.
Actually, now I think about it, that only covers one section of the market.
You should also release exactly the same product with with different packaging a few times:
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One with an off-brand Mr T character mascot, called “I Pity The Gruel”.
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One called “Bilk : Better than Milk”.
That’s a few shelves of supermarkets covered with selling the same thing. I’m sure you can cover some more with a few like “Barista Supreme: Oat-based Cream”, “Oat Water”, “Oat Juice” and simply “Oat-based Drink”. Maybe even “Oat Blood”, for Goths and “My dad was a gruelmaker” for Keir Starmer fans.
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But it gives you an excuse to say “please, sir, may I have some more”.
This is why I think the soy milk brand Silk is a brilliant product name.
Monsoon ain’t gonna like that! Mind you, the Met Office are eyeing them up, once they get past the class action for trying to own human contact lol
Wait for the courts to rule silk is only “excretions from the salivary glands of worms”.
Oilk?
🐷
Oalk.
Now we just need a non-dairy whey-fortified milk alternative to call itself Milky Whey
Yoohoo is chocolate “drink” not “milk” either, this tracks.
Courts don’t define words, people and dictionaries do. And this was in the telegraph which means it BS anyway. Ignore and don’t click
Laws and consumer protection agencies can and do define words in the context of consumer goods.
Easy enough, go with “oat mealk”
Oat klim.
Call it MlLK where you replace the capital i with a lowercase L
Gosh that’s good
Nothing like a nice glass of oat juice
That ship has sailed, Milk boys. Consumers call it oat milk and that’s not changing.
