• TurnItOff_OnAgain@lemmy.world
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    1 year ago

    They are implementing the “Anchor High” plan.

    1. Come out with a ridiculously high number
    2. Take the back lash
    3. Issue an apology, claim you are “listing to the tram, partners, etc” <---- We are here
    4. Release a “revised” plan, which is really what you wanted all along
    5. Profit (quite literally)

    I’m willing to bet they are angling for an acquisition, and trying to bump up their value to get a higher number.

    • TsarVul@lemmy.world
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      1 year ago

      Precisely what I’m talking about. They can afford to do so, since they lost the trust of the user about 2 statements from the CEO ago.

      And not to go too deep into it, but how the hell are you going to create a brand new pricing scheme in only “a couple of days”, without already having a draft of it ready? Don’t you wanna check in with your lawyer? Your CFO? This shit must take more than 2 days to do.

      • gravitas_deficiency@sh.itjust.works
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        1 year ago

        I don’t think they checked with their lawyer before releasing the first one (that had some pretty obviously legally dubious provisions). Why would they start asking the legal team now?

    • cybersandwich@lemmy.world
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      1 year ago

      They want apple to buy them. Apple can’t really lean on unreal at this point since the epic lawsuit. So unity is the next viable option. They want apple to buy them and/or they wanted a piece of every download on apples phones/vr.

      Apples last announcement is telegraphing a shift towards gaming on some level. Unity is being opportunistic albeit tone-deaf AF.

      • gravitas_deficiency@sh.itjust.works
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        1 year ago

        No, because the entire industry and most of their customers are still pissed off enough at them that it’s still going to have very serious long term effects.

        • Droechai@lemm.ee
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          1 year ago

          If you look at 10 year investment it might be a good idea to buy stocks now, unless this charade kills the company

          • gravitas_deficiency@sh.itjust.works
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            1 year ago

            That’s my point - I am fairly certain they’ve destroyed any trust and goodwill the industry had towards them, to the extent that I would bet money on Unity folding in a year or two.

            The only thing that would restore that trust is for Unity to dump their entire exec team, and they’re not going to do that, because the board and the exec team are all buddies.

            I don’t think this is recoverable. They tried a naked cash grab (plus some other sketchy stuff lumped in), it blew up in their faces, and now everyone who does business with them knows that Unity’s leadership sees no issue with unilaterally changing all of their business agreements in a sweeping fashion. That’s not a behavior pattern that will entice other companies and developers to do business with them.

            • PinkPanther@sh.itjust.works
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              1 year ago

              Oh shit, I realised I responded to the wrong message lol. I don’t disagree, but what if their idea would be to sell to another company?

              • gravitas_deficiency@sh.itjust.works
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                1 year ago

                They’re an industry pariah at this point. They’d have to hand out crazy sweetheart deals to get people onboard (which, with the AppLovin context, was basically happening already)… but anyone who takes that deal should ask themselves: “What if Unity decides to change this deal, too?”