It’s not the tax write off. It’s that the companies like to white wash their image though these types of charities at the counter. They could just donate a portion of their profits instead. I don’t need my charitable donations to be impulse purchases when I’m trying to grab some milk.
They’ll also use the customer donations in their own marketing materials with carefully chosen wording.
“We put $X in the hands of X charity!” Sounds cute, until you realize why they don’t say they “donated $X” instead. It’s because it’s often not their money or donation.
It’s not the tax write off. It’s that the companies like to white wash their image though these types of charities at the counter. They could just donate a portion of their profits instead. I don’t need my charitable donations to be impulse purchases when I’m trying to grab some milk.
They’ll also use the customer donations in their own marketing materials with carefully chosen wording.
“We put $X in the hands of X charity!” Sounds cute, until you realize why they don’t say they “donated $X” instead. It’s because it’s often not their money or donation.
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Yes, they get good publicity typically. Charities also get a butt load of money they would not have otherwise got.