Meta wants to charge EU users $14 a month if they don’t agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.
Meta wants to charge EU users $14 a month if they don’t agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.
I guess this is a fair indication then of how much Meta receives per person from advertisers…
There is always a grift, I’d expect the charge to users to be probably 20-50% higher than the revenue from normal users.
At least. The paid users will need to compensate for the free users. Not everyone will pay, so they need to ask if the user base will drop by 80%, what do we need to charge the 20% to maintain their revenue.
OK, but do I get a blue tick?
Except they are not forcing you to pay. You can still use it as it is right now.
Why would paid users need to compensate for free users? This is a per user choice between ad personalization or a monthly fee. The “free” users will still be generating revenue the existing way.
I misread how it was being done.
That said, for the price, I’d expect it to be ad free, not just no personalization.
The paid version is ad-free.
The free version still has all the ads.
Both will generate revenue.
Yes. I think they are padding this to make it feel more punitive. This flips the bird to the regulatory body, and discourages people from switching. Frankly I’m surprised they didn’t make it higher.
Your money will always be less valuable than your data.
The amount is based on the threshold at which they believe most people will just accept the ad terms rather than pay. Thus it is slightly more than pretty much any other mainstream streaming or subscription service.
Perversely; I’m always less inclined to buy a product that I’ve seen advertised… “Why do they need to advertise it? It can’t be up to much.” And “Part of the ticket price has gone into advertising, so it’s not so valuable a thing.”, usually being my first thoughts.
While that’s totally fair, I’d argue that new businesses have to reach customers somehow, and social media is a cheap and effective advertising tool.
Meta received about 4-5$ per user per month, so the Zuck is pulling everyone’s legs here.
Edit: 3-4$.
The users willing to pay are the most valuable users on the platform for advertisers because they are, let me consult my notes… willing to pay for things.
The logical conclusion is you must charge more for users to not get ads than your average revenue per user from ads or you end up losing money because the quality of your non paying users has taken a nose dive.
This guy businesses
And then you lose the entire community, because of the sheer drop of the population. You can’t run a social media platform with just “whales”.