Half the podcasts in my queue have suddenly become paid subscriptions. Meanwhile the overall industry is losing listeners. Seems like a lousy business model to not offer a free with ads feed. What a bizarre trend.

https://www.deseret.com/entertainment/2023/2/9/23592684/decline-of-podcasts#:~:text=Monthly listenership to podcasts seems,podcasts has fallen as well.

https://www.marketingbrew.com/stories/2022/03/28/monthly-podcast-listening-is-down-for-the-first-time-in-almost-a-decade-according-to-study

  • hperrin@lemmy.world
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    1 year ago

    Advertising has become much less profitable after many countries have passed stricter data protection laws. It’s a good thing. Paying for services should be the norm.

    • ubermeisters@lemmy.world
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      1 year ago

      Agreed. Hate it, but agree. I too, want free things, but I also want content that is not trash and not financially influenced by people who want to influence me. So if I want something nice, that means I gotta pay for it, or get it gifted to me.

      • clearleaf@lemmy.world
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        1 year ago

        It always felt like the entire podcast industry was running off the money of like three companies but it was such a weird idea I couldn’t believe it. I guess it was true.

    • Pratai@lemmy.ca
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      1 year ago

      Downvoted by kids who don’t understand that content creators don’t do it for free.

      • Valmond@lemmy.mindoki.com
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        1 year ago

        I’m old enough to have known the internet before the ads, and there were a ton of forums where you’d find both information and help for free. Obviously most hobby stuff but still.

        I listened to podcasts about roguelikes for example, and hanged out on the popular video game dev forums and it was all free and good.

        Serious question: what is the content people create that is so costly today?

        I mean it’s nice if you can live off your hobby expertise but there’s also a question about monetising like everything? Or what am I missing :-) ?

        • hagelslager@feddit.nl
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          1 year ago

          Everything needs to be MoNeTiZeD today, even hobbies should be income streams.

          Fuck that

          • mPony@kbin.social
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            1 year ago

            if George Carlin was still alive he’d do a stand-up special about this titled “Everyone Is A Whore” or something equally subtle.

        • thedirtyknapkin@lemmy.world
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          1 year ago

          at least in America most people generally seem to look down on spending any time on anything that doesn’t make money. even if you don’t actually need any more money. the only worthwhile thing in much of society’s eyes is climbing that ladder.

        • circuitfarmer@lemmy.sdf.org
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          1 year ago

          Ad-supported approaches normalized both free content (in the eyes of the consumer) and also getting paid for creating even very niche content (in the eyes of the creator).

          • Valmond@lemmy.mindoki.com
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            1 year ago

            I know, but for 99% of content creation it’s costless (except time ofc) just look at Reddit!

            I wonder how many people actually earn something after trying to monetise stuff, I bet very few and it just gets enshittifyed everywhere instead.

            • WhiteOakBayou@lemmy.world
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              1 year ago

              You say except time like that’s no big deal. Time is money is a cliche but if you don’t value your time neither will anyone else. I do agree with your overall point though. A lot of content is low effort.

        • DosDude👾@retrolemmy.com
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          1 year ago

          Well these days it still happens. Most lemmy instances, including my own, are free without donations available.

        • TimeSquirrel@kbin.social
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          1 year ago

          That’s what I do. My Youtube channel is just a repository for tutorials and demos of things I sell, and I use YouTube for the free bandwidth and don’t monetize anything.

        • danielfgom@lemmy.world
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          1 year ago

          I agree. YouTube and Podcasts should NOT be the primary income or the people making them. They should make it due love of the subject. Get a real day job and do that things in their free time.

          I’m also sick and tired of everything being money driven. End of the day I can EASILY live without YouTube and podcasts.