The point is, as you “evaluate the value” and choose the cheap option, which has been subsidized by a well-funded investor and operates at a loss to draw business away from the other options you look at, the other options either copy the model or go out of business.
When you reach that stage, the “cheap” option you “evaluated” leverages their position and raises prices, a la Netflix, and the other options are no longer there to “evaluate”, or they follow suit and raise their prices, too, because that is the going market rate.
See the video streaming market for a look at what is coming for this option in the gaming industry. It’s not a technology disruption at this point, it’s a playbook.
The point is, as you “evaluate the value” and choose the cheap option, which has been subsidized by a well-funded investor and operates at a loss to draw business away from the other options you look at, the other options either copy the model or go out of business.
When you reach that stage, the “cheap” option you “evaluated” leverages their position and raises prices, a la Netflix, and the other options are no longer there to “evaluate”, or they follow suit and raise their prices, too, because that is the going market rate.
See the video streaming market for a look at what is coming for this option in the gaming industry. It’s not a technology disruption at this point, it’s a playbook.
Yes valve, ea, Ubisoft, Nintendo, sony, all on the verge of bankruptcy. I’m sure all of them will crack any day now.