But it’s not shit for them. It’s always works, never down, works fast, and reliably on the computers/laptops/phones etc. Most people could not give a monkies if they are tracking cookies. It’s easy to use so they have no reason to move away. Not everyone is a tech nerd who looks for other solutions which are normally more complex. They just want something that works, and that is why gmail/google is popular.
Every single person I know uses gmail here where I live. I’m the local IT guy here in my small village in the UK and I’ve not come across anyone NOT using gmail
I chose quit and moves to Mastodon and Lemmy. Been happier ever since.