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You’re right that the idea has come from the mind boggling number of options in vehicles these days. The company I worked for recently had over a million different combinations, and making more physical parts standard fit saves them money.
However that saving is not passed on to the customer. The company pockets it all, and makes more money on top with the subscriptions.
Same with me and Black & White 1. I loved the hell out of that game and didn’t know about his reputation. There’s still a massive shortage of god games out there over 20 years later.