Yeah between the biker gang and ballad of gay Tony, they had some great dlc for 4. I bought GTA 5 a second time for the PC after awhile but can’t expect a good dlc these days from them unfortunately. Hopefully their main story holds up but I’m not holding my breath given their online cash cow.
I think it depends on the marketing in the end. Even if it’s expensive, if it’s not known it probably won’t sell as much as you hope. If I’m proved wrong I’d like to know to give it a try of course heh. But I do think many of those brands survive on the rich knowing them to parade around, even if they’re not known by sight due to non displayed logos.
If you want to target the new rich, then it needs to be high profile and flashy I assume.