IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
And that’s what they have adds for on X? Some software and hardware that’s like 1% of their revenue? And they are one of the biggest add buyers? That’s the insane part. It would make more sense for Samsung or apple to buy adds for phones or laptops, you know, things everyone uses. IBM doesn’t have consumer products. Why are they spending so much money on X?
The whole premise of ads on Twitter is that they’re targeted.
IBM don’t sell consumer crap. They sell smoke and mirrors to major governments and industry. They’re chasing jobs worth millions per pop. They want ads to target the people making those decisions.
Actually I saw IBM consultant for a very large corp suggested Dell terminals while IBM end user things existed. For a modern mainframe, a PC is just a terminal emulator, browser (extensively used) and a development machine.
This would only make sense if targeting rich individuals was somehow significantly more expensive. They’re showing ads to very small group of X users. Their ads cost the same as other ads. They should not be spending more than companies selling consumer products.
I think it’s like those commercials you sometimes see like during a big sporting event or something where it’s over and you’re like - what company is that and why would I care? They really do sometimes put an ad out in front of millions of eyes knowing there are only a few dozen in the audience who would care. But those eyes have the power to make million dollar purchases for their companies.
But that’s so inefficient-- what if half weren’t paying attention? Just pick one or two, and send a $12M escort with beer to “win them over.” Easier, and the money goes to people that deserve it instead of ad agencies.
They’re also doing that when they know specific names and addresses but that isn’t always the case. Lots of Americans watch the super bowl and there’s a good chance a couple of them do million dollar purchases for what they sell or might do that in the near future.
Same reason why higher end car companies advertise heavily in league of legends which is played by mostly younger people who don’t have much money yet. Sure there are some that can afford to buy those cars but also some kids who’ll grow into careers where they eventually be able to afford those cars.