A new survey has found that over half of gamers prefer to play single-player titles.
According to Midia Research, this game mode is most popular across all platforms – particularly on mobile, with 58% of respondents saying they preferred single-player games.
The data from the survey was collected from Midia Research’s Q1 2024 and Q1 2023 consumer surveys across the US, UK, Australia, Canada, Germany, France, Poland, Turkey, and South Africa.
Research found that older gamers were more drawn to single-player titles, with 74% of gamers aged over 55 choosing to play games solo.
Yeeeah, the motivations stuff for game design is very popular right now with devs big and small. It kinda rubs me the wrong way, although it’s hard to articulate exactly why.
I think it sits at an intersection of still wanting to look at players as behavioral data, but at the same time being sorta generic and too broad to inform much of anything specific. Still, that’s not to say you can’t do good work using it.
The reason why it might be fucked up is that while the KoL guys might design such a system to create game design that is fulfilling to all these groups, the MBA in charge of the development of an AAA game is going to be “how do we best monetize all these motivations”, as in “how do we exploit all these disparate personalities to make this game as fucked up addictive as possible for everyone”.